B.I.G. International Corporate Exhibition

 

Brief

Our client B.I.G International group Ltd approached us to design and project manage their presence at the Automechanika Automotive show at Birmingham’s NEC. They wanted a stand that incorporated most of the brands that they produce and represent globally. The stand needed to have some appeal to the casual passer by to try to increase traffic and footfall to the stand representatives.

 

The Solution

V Factor initially created a set of schematic designs and a small physical 3d model to illustrate our vision for the stand. Through close discussion with our client, we were able to quickly finalise the stand design and put this into a lengthy period of production with the stand builders.

We we also tasked with producing a list of merchandise and activities that would need to be created specifically for the show. This incorporated a self running video to be displayed on a large LED monitor [see opposite], a large interactive touch screen display – containing many support videos for B.I.G.’s customers and also a suite of literature to be presented in a bespoke pack for the exhibition.

At the N.E.C, the V Factor team were on-hand throughout the construction of the stand and also for the duration of the show – to act as on-site support to B.I.G.’s stand representatives if a problem arose. However, due to our meticulous planning up to the exhibition itself, meant that there were no real dramas and the show was a success. So much so, V Factor Creative have already been retained to manage B.I.G.’s presence at the N.E.C next year.

 

Client

B.I.G. International Group Ltd
www.big-internationalgroup.com

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Date

July 1, 2016

Category

Branding, Creative, Exhibition, Graphic Design, Printing