Don Santiago is an independent restaurant chain operating primarily around the Costa Del Sol region of Spain. With most restaurants across this region providing traditional English and Spanish dishes using processed microwavable ingredients. The owner has developed a niche by creating freshly prepared Italian dishes by utilising ingredients found locally, especially seafood. However, due to the food and drink business sector already saturated with fierce competition based on price focussed marketing. V Factor was tasked with generating awareness and delivering the proposition message with promoting freshly prepared dishes.