Useful tips for marketing your business on Facebook
At V Factor Creative Services we provide a full range of marketing services from traditional methods to online marketing and social media marketing. In the past 8 years the consumers have changed their buying habits with many people now purchasing items via recommendations on social media from friends and family. With this statistical fact established you need to start marketing your business products and services on all social media channels. However if this sounds a daunting prospect you should at least setup a Facebook page for your business.
However many clients ask me what should we publish and what do we say? Below I have provided some useful tips on using Facebook for your business and maximising your exposure with this social media platform tool.
Never use Facebook to aggressively sell your products and services to existing or potential clients. Remember Facebook is a community and you must become part of the experience rather than acting like a bull in a China shop.
Before starting it’s important that you set out some clear goals with a strategy. Posting daily offers or coupon codes is a good way to interact with your clients.
Create a human voice for your business and engage with your customers. Start conversations with your clients to ask them for feedback whilst showing that you value their business. Remember your existing customers are far more likely to recommend your services or products to friends and family on social media if they feel valued by your business.
However when you start to speak with your clients and engage in conversations it’s incredibly important that you reply quickly to their comments.
Promoting your Facebook page is also a good way to gain exposure of your business whilst hopefully generating new customers. You should also take advantage of the Facebook insights tools and reports to gain in-depth knowledge on how to enhance your marketing strategy long term whilst seeking new opportunities.
Finally always try to use an interesting picture when making a post. Your customers are far more likely to respond and engage with the information presented to them. Remember when most people are viewing social media content including Facebook on mobile phone small screens it’s usually an impactful image that will grab their attention.
If you require any assistance with promoting your business services or products via social media marketing please contact V Factor Creative Services we are a design agency based in Warrington, Cheshire.